Digital Fortuners

GOOGLE SEARCH ADS

Google Search Ads

Search ads appear at the top of Google when someone types what you sell. The person is already looking, so a good ad and a clear page can turn the search into a call or enquiry. Digital Fortuners builds and manages search campaigns around the terms that bring real customers.

Google Search AdsBuyer intent
Right KeywordsTargeting the searches that signal buying intent.
01
Relevant AdsAd text that matches what the person typed.
02
Tracked ResultsCalls and forms measured, not guessed.
03
Reach people actively searching for what you sell
HOW IT WORKS

How a Search Ad Reaches the Right Person

Search campaigns connect a buyer's query with a relevant ad and a page where they can take the next step.

01

Someone searches

For example, a product, a service or a service in a city.

02

Your ad is eligible

Google compares your keywords, bid and ad quality with other advertisers.

03

They click

You pay for the click, not for showing the ad.

04

They land on your page

They call, fill the form or message you on WhatsApp.

WHAT WE DO

Search Ads Services

We manage the keywords, ads, targeting and tracking that help your search campaigns reach relevant buyers.

01 / KEYWORDS

Keyword research

We find high-intent searches and group them by theme.

02 / CONTROL

Negative keywords

We block searches that waste spend, such as jobs, free and DIY.

03 / CREATIVE

Ad copywriting

Ads written to match the search and the offer, tested against each other.

04 / ASSETS

Extensions

Call, location, sitelink and callout extensions that make the ad larger and more useful.

05 / TARGETING

Location and schedule targeting

Ads shown in the areas and at the hours when you can respond.

06 / TRACKING

Call and form tracking

Every call, form and WhatsApp click recorded as a conversion.

07 / OPTIMISATION

Search term review

We read the actual searches regularly and adjust.

CONTROLLING SPEND

How We Control Which Searches Trigger Your Ads

We use broad, phrase and exact keyword matching deliberately. Exact and phrase match keep spend close to what you sell. Broad match, when used, is paired with strong negative keywords and conversion tracking.

01

Exact match

Keep targeting close to the specific searches that matter to your business.

02

Phrase match

Reach relevant searches while keeping the meaning of the keyword in focus.

03

Broad match

When used, pair it with strong negative keywords and conversion tracking.

04

Regular review

Review actual search terms and adjust targeting to control wasted spend.

BEST FOR

Businesses That Gain Most From Search Ads

Search ads can be a fit when customers actively look for the service, product or professional help you provide.

Service businesses customers search for by need and location
Clinics and hospitals, within Google's healthcare advertising rules
Manufacturers and suppliers searched for by product
Professional services such as consultants and advisors
CAPTURE ACTIVE DEMAND
Need.
Search.
Enquiry.

Show up when potential customers are actively looking for what you offer.

Local servicesHealthcareManufacturingProfessional services
FAQ

Google Search Ads:
Your Questions Answered

What is a Google search ad?
A text ad that appears on Google results when someone searches for a keyword you are targeting.
How much does each click cost?
It varies by industry, keyword and competition. We estimate it during planning, and report it every month.
Do I pay if nobody clicks?
No. You pay when someone clicks, not when the ad appears.
How do you stop wasted clicks?
With negative keywords, careful match types, location targeting and regular review of the actual search terms.
Can you guarantee the top position?
No. Position depends on your bid, ad quality and competition. We aim for the positions that make business sense for your budget.
Do I need a landing page?
A page that matches the ad usually converts better than a general homepage. We advise based on your current site.
GOOGLE SEARCH ADS

Show Up When Buyers Search

Tell us what you sell and where, and we will outline a search campaign.

Plan My Search Ads
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