Digital Fortuners

GOOGLE ADS AUDIT

Google Ads Audit

If your ads cost a lot and bring little, you need to know why. Our audit reviews your account structure, keywords, search terms, ads and tracking, finds where money is wasted and gives you a prioritised list of fixes.

Google Ads auditGoogle Ads account
Spend ReviewedWhere your budget goes, and where it is wasted.
01
Tracking CheckedWhether your results are measured correctly.
02
Clear Fix ListActions ranked by impact.
03
A clear view of where your Google Ads budget is going
WHAT WE REVIEW

What Our Google Ads Audit Checks

We review your account setup, targeting, ads, measurement and landing pages to identify wasted spend and missed opportunities.

01

Account structure

Campaigns, ad groups and settings. See whether the setup matches your goals.

02

Keywords and search terms

What you bid on and what people actually searched. Find wasted spend and missed opportunities.

03

Ads and extensions

Copy, relevance and assets. Check whether ads match the search.

04

Conversion tracking

Calls, forms and purchases. Check whether results are measured correctly.

05

Budget and bidding

How spend is distributed and which bid strategies are used. See whether money goes to what works.

06

Landing pages

Relevance, speed and clarity. Check whether clicks can turn into enquiries.

THE DELIVERABLE

What You Get From the Audit

A clear report that shows where your account is losing money and what to fix first.

01 / REPORT

Written report

A written report of findings from your Google Ads account.

02 / WASTED SPEND

Wasted spend list

Findings such as irrelevant search terms that use budget without bringing value.

03 / TRACKING

Tracking check

A review of whether your conversions are being measured correctly.

04 / PRIORITIES

Prioritised fix list

Actions ranked by impact, with quick wins first.

05 / WALKTHROUGH

Walkthrough call

A call to explain the findings and answer your questions.

WHO IT IS FOR

Is an Audit Right for You?

A Google Ads audit helps when you want an independent view of your account before making the next decision.

01

You spend but see few enquiries

The audit finds where the budget is going.

02

You are changing agencies

Get an independent view of your account.

03

You manage ads yourself

Get an expert check on structure and tracking.

04

You are about to increase budget

Make sure the account is ready to scale.

HOW WE WORK

How the Audit Works

You give us read-only access to your Google Ads account. We analyse the account, tracking and landing pages, prepare the report and action list, then explain the findings and answer your questions. You can act on the list yourself, with your own team, or ask us to do it.

THE AUDIT PROCESS
Access.
Review.
Report.
Walkthrough.

A structured review followed by clear, prioritised actions.

Read-only account accessAccount and tracking reviewReport and action listFindings walkthrough
FAQ

Google Ads Audit:
Your Questions Answered

What is a Google Ads audit?
A structured review of your account that shows what is working, what is wasting money and what to fix.
How much does the audit cost?
[CONFIRM: free or paid, and price if paid.]
How long does it take?
[CONFIRM: delivery time.]
Do you need access to my account?
Read-only access is enough. We cannot change anything without your permission.
Do I have to hire you after the audit?
No. The report is yours to use with any team.
What if I have no account yet?
Then you do not need an audit. We would start with a plan and campaign setup instead.
GOOGLE ADS AUDIT

Find Out Where Your Ad Budget Is Going

Share your account details and goals and we will tell you what to review first.

Request a Google Ads Audit
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