Product and specification
The buyer knows exactly what they need. Searches may include product names, sizes, grades and standards.
Industrial buyers search Google when they need a supplier. They type a product, a specification or a material. Digital Fortuners builds Google Ads campaigns around those searches, tracks quote requests and calls, and helps you see which products bring enquiries.
We organise campaigns around the different ways industrial buyers search for products, manufacturers and suppliers.
The buyer knows exactly what they need. Searches may include product names, sizes, grades and standards.
The buyer is looking for who can make it, using searches such as manufacturer, supplier, exporter or wholesaler.
The buyer prefers a nearby or regional source, searching for a product plus a city or state.
The buyer knows the problem, not the product. These searches use use-case and industry phrases.
We plan campaigns around your product range and buyer searches, then measure the enquiries they generate.
We learn your product range, buyers and the terms they use.
Separate campaigns for key products, so ads and pages match the search.
We exclude jobs, students, retail buyers and unrelated searches.
Ads that mention capacity, certifications and what you actually offer.
Request-a-quote forms, calls and WhatsApp clicks recorded as conversions.
We compare ad results with your team's view of lead quality, and adjust.
We build around your products and markets, then improve campaigns using search data and your team's lead feedback.
We map your products, markets and who buys them.
We set up campaigns, ads and tracking.
We read the search terms and your team's lead feedback.
We refine keywords, ads and pages.
A B2B buyer wants specifications, proof and a way to ask for a quote. We recommend product-specific landing pages with these, and can build them as part of our website service.
A product landing page should include:
Give buyers the product information and confidence they need to make an enquiry.
Tell us what you make and who buys it, and we will outline a Google Ads plan.