GOOGLE REMARKETING · DISPLAY ADS

Google Remarketing and Display Ads

Most visitors leave your website without enquiring. Remarketing shows them your ads again as they browse other sites and apps, to remind them and bring them back. Digital Fortuners builds the audiences, creates the ads and tracks who returns.

Plan My Remarketing See How It Works

Google remarketingAudience-led

Bring Visitors BackReach people who already know you.

Audience ListsGroups based on what visitors did on your site.

Frequency ControlReminders, not repeated annoyance.

Bring interested visitors back to your website

HOW IT WORKS

How Remarketing Brings Visitors Back

Remarketing reconnects with people who have already visited your website and gives them a reason to return.

A visitor browses

They view a product or service page on your website.

They join an audience

Tracking adds them to a list, such as product viewers or cart abandoners.

They see your ad later

Your ads can appear on Google partner websites, YouTube and apps.

They return

They come back to enquire or buy.

AUDIENCES

Audiences We Build

We group visitors by the pages they viewed and the actions they took, then shape the ad message around that behaviour.

01 / WEBSITE

All website visitors

Everyone who visited in the last 30 days. Ad approach: general reminder ads.

02 / PRODUCT

Product or service viewers

People who looked at a specific page. Ad approach: ads showing that product or service.

03 / CART

Cart abandoners

Shoppers who added to cart but did not buy. Ad approach: an offer or reminder to complete the order.

04 / ENQUIRY

Form or call starters

People who started an enquiry but did not complete it. Ad approach: a message or reassurance ad.

WHAT WE DO

Remarketing and Display Services

We set up the audience foundations, prepare display ads and track remarketing results separately.

Tag and audience setup

Google tag and audience lists set up correctly.

Display creative

Banners in the sizes Google uses, built in your brand look.

Responsive display ads

Ads that adjust to different spaces automatically.

YouTube remarketing

[CONFIRM: only if you offer video campaigns.]

Frequency and exclusions

Limits on how often people see ads, and exclusion of those who already bought.

Reporting

Returns, enquiries and sales from remarketing, reported separately.

HONEST EXPECTATIONS

What Remarketing Can and Cannot Do

Remarketing works with traffic you already have, so it needs visitors first. It does not replace Search ads or SEO. It helps you get more from the people those channels bring in.

A SUPPORTING CHANNEL

Bring back.
Remind.
Reconnect.

Remarketing helps you get more from the visitors your other channels bring in.

Needs website visitorsSupports Search adsSupports SEO trafficEncourages return visits

FAQ

Google Remarketing:
Your Questions Answered

What is remarketing?

Showing ads to people who have already visited your website or interacted with your business.

How many visitors do I need first?

Google needs a minimum audience size before it can show ads. We check this during setup.

Will people see my ads too often?

We set frequency limits so reminders do not become annoying.

Is it different from Meta retargeting?

Yes. Google remarketing shows on Google partner sites, YouTube and apps. Meta retargeting shows on Facebook and Instagram. Many businesses use both.

Is tracking people allowed?

We follow Google's policies, and your website should have a privacy policy and consent notice where required. We can advise on this.

Can you guarantee sales?

No. Remarketing improves your chances with people who already know you, but results vary.