Digital Fortuners

GOOGLE SHOPPING · PERFORMANCE MAX

Google Shopping and Performance Max for D2C

Shopping ads show your product with a photo, a price and your store name, directly on Google. Performance Max extends the same products across more Google surfaces. Digital Fortuners sets up the feed, builds the campaigns and tracks sales, so your products reach shoppers who are ready to buy.

Shopping · Performance MaxProduct-led
Product Feed SetupClean product data, so ads show correctly.
01
Shopping and PMax CampaignsStructured by margin and best sellers.
02
Sales TrackingRevenue measured against ad spend.
03
Put product information in front of ready shoppers
GETTING STARTED

What Shopping Ads Need Before They Can Run

Before campaigns go live, your Merchant Center, product data, store policies and conversion tracking need to be in place.

01

Google Merchant Center account

Where your product data is stored and approved.

02

A product feed

Titles, descriptions, images, prices and availability for each product.

03

A store that meets Google's policies

Clear returns, shipping and contact information.

04

Conversion tracking

So Google can see which clicks become orders.

WHAT WE DO

Shopping and Performance Max Services

We organise your product data, structure campaigns and measure the sales generated from your advertising.

01 / MERCHANT CENTER

Merchant Center setup

Account setup, verification and fixing disapproved products.

02 / PRODUCT DATA

Feed optimisation

Product titles and attributes rewritten around what shoppers search.

03 / STRUCTURE

Campaign structure

Products grouped by margin, price and bestseller status.

04 / PERFORMANCE MAX

Performance Max campaigns

Asset groups built from your images, videos and copy.

05 / MEASUREMENT

Sales and ROAS tracking

Orders and revenue tracked, so you can see return on ad spend.

06 / REMARKETING

Remarketing

Bringing back shoppers who viewed products or left the cart.

CHOOSING A CAMPAIGN

Shopping Campaigns and Performance Max Compared

The right campaign depends on your products, assets, conversion data and the level of control you need.

01

Shopping campaigns

Where ads appear: Google Shopping results and related surfaces.

Control: More control over products and bids.

Best when: You want clear data per product.

02

Performance Max

Where ads appear: Across Google: Search, Shopping, YouTube, Display and more.

Control: Less control, more automation.

Best when: You have good assets and enough conversion data.

YOUR STORE MATTERS

Ads Work Best on a Store Built to Sell

Shopping ads send shoppers to your product pages, so product images, price, reviews and checkout matter. We can also build or improve the store itself.

THE SHOPPING EXPERIENCE
Product.
Confidence.
Checkout.

Help shoppers move from the product ad to a store experience built to support a purchase.

Product imagesClear pricingReviewsSimple checkout
FAQ

Google
Shopping
and
Performance
Max: Your
Questions Answered

What is a Google Shopping ad?
A product ad with a photo, title, price and store name that appears on Google when someone searches for a product.
What is Performance Max?
A Google campaign type that uses your assets and product data to show ads across several Google surfaces from one campaign.
Which one is better for my store?
It depends on your products, data and goals. We often start with Shopping, then add Performance Max when there is enough data.
Do I need Google Merchant Center?
Yes. It holds your product feed. We can set it up and manage it.
Which platforms can you connect?
[CONFIRM: platforms you can connect product feeds for, for example WooCommerce and Shopify.]
Can you guarantee sales or ROAS?
No. Results depend on your products, price, store and competition. We commit to a clear structure, careful testing and honest reporting.
GOOGLE SHOPPING · PERFORMANCE MAX

Put Your Products in Front of Ready Shoppers

Share your store link and product range and we will outline a Shopping plan.

Plan My Shopping Ads
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